MARU - La Palma
Marion Fröhlich: The creative soul behind “Maru – La Palma”
On the picturesque island of La Palma, one of the gems of the Canary Islands, lives and works Marion Fröhlich, a designer whose name is inseparably linked to her brand „Maru – La Palma.“ In a world where fashion is often driven by fast trends and mass production, Marion Fröhlich takes a different approach. Her designs combine the tradition of craftsmanship with a modern, timeless style that makes her creations unique.
The origin of creativity
Marion Fröhlich’s journey into the world of design began early. Born and raised in a family that valued creativity and art, she quickly developed a passion for textiles and handicrafts. The colors and shapes of nature, which surrounded her since childhood, served as her first inspiration. But it was La Palma, the „Isla Bonita,“ that captivated her and laid the foundation for her later work.
The island of La Palma, known for its breathtaking landscapes, lush vegetation, and rich culture, is more than just Marion Fröhlich’s workplace – it is her muse. This connection to her environment is reflected in her designs, often inspired by the colors of the sea, the shapes of volcanic landscapes, and the tranquility of nature.
The birth of „Maru – La Palma“
With the founding of „Maru – La Palma,“ Marion Fröhlich fulfilled her dream of combining her passion for design and craftsmanship. The name „Maru“ stands for the fusion of tradition and modernity, of a bond with nature and timeless elegance. Marion focuses on quality and sustainability – each piece is carefully crafted with love and attention to detail, consciously choosing handmade uniqueness over mass production.
A hallmark of „Maru – La Palma“ is the collection of unique bags created under this brand. The most famous is the „Blossom Bag,“ a bag that stands out with its flower-like shape and versatile functionality. Available in various sizes and colors, the Blossom Bag perfectly reflects Marion Fröhlich’s ethos: elegant, functional, and artistic accessories that adapt to any situation.
Craftsmanship perfection and innovative designs
Marion Fröhlich places great emphasis on selecting the materials for her creations. Only the highest-quality fabrics are used, including luxurious velvet and upholstery textiles, which impress not only with their appearance but also with their durability. Each bag and accessory is a one-of-a-kind piece, meticulously handcrafted and often inspired by the natural beauty of La Palma.
However, it is not just the materials that make her creations special but also the innovative designs. Marion Fröhlich masterfully combines tradition and modernity while always keeping practical utility in mind. For instance, the Blossom Bag is not only a fashion statement but also highly functional: with detachable straps, various carrying options, and a thoughtfully organized interior, it meets the needs of the modern woman.
Sustainable Craftsmanship from La Palma
Maru – La Palma represents unique, handcrafted products with a clear focus on sustainability.
Each piece is made with great attention to detail using eco-friendly materials, combining traditional techniques with modern design.
As a sign of our commitment to a sustainable future, our products are certified and meet the highest ecological standards. With Maru – La Palma, you choose quality, fairness, and responsible consumption.
Sustainable. Unique. Handmade on La Palma.
A vision for the future
Marion Fröhlich is not just a designer but also an entrepreneur with a clear vision. She aims to create more than fashion with her work; she seeks to promote awareness of quality, sustainability, and the importance of craftsmanship. Her creations are meant to bring joy, accompany people in their daily lives, and share a piece of La Palma’s beauty with the world.
With „Maru – La Palma,“ Marion Fröhlich has established a brand that stands for timeless elegance, high-quality craftsmanship, and a love for nature. Her work reflects her passion and her deep connection to the island of La Palma, which continues to inspire her every day.
In a world often characterized by fleeting trends, Marion Fröhlich offers a refreshing alternative with her designs: fashion that lasts, tells stories, and carries the magic of La Palma within it.




Marion Fröhlich wins on February 28, 2024
At the first edition of the “Premios Isla Bonita Moda al Talento Made in La Palma”, held on February 28, 2024, at the Museo Insular in Santa Cruz de La Palma, the creative contributions of local talents were celebrated. The event focused on recognizing outstanding figures in the fashion industry on the island.
In the „Fashion Brand“ category, designer Marion Fröhlich was awarded for her brand “MARU, LA PALMA”. Originally from Berlin, Marion has lived on La Palma since 1993 and has made a name for herself as a designer. Her bags and accessories stand out for their unique designs and high-quality materials, reflecting the beauty and creativity of the island. This award highlights her significant role in La Palma’s fashion industry and her contribution to promoting local craftsmanship.
The ceremony, hosted by renowned presenter Jose Toledo, also recognized talents in categories such as modeling, makeup and hairstyling, fashion photography, and content creation. A particularly touching moment of the evening was the posthumous tribute to Juan Miguel Acosta Hernández, a well-known tailor from the island whose legacy is deeply rooted in traditional tailoring.
The event was supported by key figures on the island, including the President of the Cabildo, Sergio Rodríguez, and Sodepal Director Miriam Perestelo, both of whom emphasized the importance of such initiatives in boosting La Palma’s fashion industry. The recognition of Marion Fröhlich and other local talents showcases the island’s growing creative potential and its ambition to establish itself as a hub for high-quality fashion.

„The Blossom Bag is my absolute favorite! The design is not only beautiful, but also incredibly practical. Whether for everyday use or a special occasion – it always fits perfectly!“
Julia S.
„I love the ability to customize my bag. Maru – La Palma has really thought of everything – from the quality of the materials to the versatile carrying options.“
Lena M.
„The colors and design of the bag are simply stunning! It has become my constant companion and I constantly receive compliments on it.“
Sarah K.
„The craftsmanship of Maru – La Palma is impressive. My bag is not only stylish, but also extremely robust and durable. A true masterpiece!“